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Digital Marketing: What to expect in 2018

If you thought 2017 was a wild ride, then brace yourself for 2018

If you thought 2017 was a wild ride, then brace yourself for 2018. The year is likely to bring about a whole new generation of technologies and capabilities that will fundamentally reshape our universe. As it is, our personal lives have already been changed by a total and complete digital connection to devices, people, and things. The so-called Digital mesh is no longer a future trend – it’s our reality. The way we work, play and live is now synchronized into a digital continuum that cuts across time, space, devices, and relationships that blends real-time contextual information about our behavior, needs, and wants into a personalized experience and unique digital footprint.

WHAT 2017 MEANT

Looking back, 2017 will likely be remembered as the year in which technologies that not so long ago seemed too futuristic to be viable, became mainstream.

“More data, faster connectivity, better insight, greater scalability, more immersive customer experiences, architectural innovation, and hyperresponsiveness are just some trends that reshaped our views of the future.”
But if these change drivers were not enough, Blockchain is radically resetting our views on how we interact, manage assets, control uncertainties, exchange value, and the role traditional institutions will play in a rapidly evolving economic system and global society.

These trends are dramatically altering core business DNA and driving a rethinking of how movements and brands are created. Hierarchical structures are out the door and so are traditional management styles and collaboration strategies. New jobs, new management approaches, a growing millennial workforce, and new digitally-enabled products and services are just some of the areas that are driving companies to rethink their very existence, recognizing that failure to rapidly adapt and change will be fatal.

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7 SEO Strategies Still Valid in 2018

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The most challenging aspect of any search engine optimization strategy is staying current. The Google gods are indeed fickle masters: every year, the headquarters in California roll out more than 500 changes to their search algorithm (Moz).

To help you stay current with the latest search engine trends, I’ve aggregated and analyzed seven SEO strategies that remain valid in 2018. We’ll discuss each strategy in-depth, and teach you how to implement it most effectively.

1. Long-tail Focus

Long-tail keywords started becoming an increasingly important part of search engine strategy in years past, and today they’re still as relevant as ever.

If you’re unfamiliar with the term, here’s a quick refresher: long-tail keywords are search queries that are much more specific than the typical query most people Google.

For instance, “pet training” is a short, general, high-traffic search query. However, the long-tail keyword “st bernard handshake training” is longer, much more specific, and low-traffic.

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Because the second (long-tail) keyword has a much lower search volume, it’s also far less competitive. Thus, it’s a much easier keyword to rank for. Additionally, since it attracts a very specific kind of audience (pet owners trying to develop a training schedule for their puppies), the traffic the keyword attracts could also be more targeted toward your product/service and consequently higher-converting.

2. Voice Search Optimization

Since 2008, voice searches on Google have increased by a factor of 35x (Search Engine Watch). And that trend is forecasted to only continue–in fact, comSore estimates that by 2020, half of all queries will be voice searches.

To properly optimize for voice search, consider the context in which most voice searches will happen. For instance, many voice searches occur…

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7 Essentials for Any 2018 Digital Marketing Strategy

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1. Prioritize customer needs over bells and whistles.
2. Audit and update your SEO more frequently.
3. Prioritize blogging as a lead generation tool.

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